PawlicyAdvisor_Logo.png
 
 

OVERVIEW Pawlicy Advisor is a online pet insurance marketplace and trusted source of pet care information.

 
 
Hero_Laptop.png
 
Screen Shot 2018-12-27 at 5.04.10 PM.png

PROJECT DURATION 2.5 weeks

This project was completed for a client, Pawlicy Advisor. My team and I were approached with little more than an idea, and were asked to conduct research to learn what information should be displayed to users on a home page and understand what experience is best for the search/results experience of finding an insurance plan.

 

MY ROLE

UX Researcher

UX Designer

UI Designer

MY TEAM

Amy Rosenbaum

Margaret Moss

Mark Kahn

Screen Shot 2018-12-31 at 1.17.01 PM.png

RESEARCH

I began the research process with identifying the appropriate users to interview by creating a screener survey.

I asked questions to both people that did and did not have pet insurance to gain further insights about this topic area.

I used affinity mapping to synthesize my new findings and identify key trends within the users’ insights.

View my entire research summary below:

 
 
Screen Shot 2018-12-27 at 5.03.59 PM.png

KEY INSIGHTS

5/5

users did not know much about pet insurance and did not understand the value of insuring their pet

5/5

users used family-related or human-like terms when describing their relationship with their pet

5/5

users were overwhelmed by the process of researching insurance plans, and found the details confusing

5/5

users identified cost as the most important factor when choosing an insurance plan, followed by coverage

PA_Persona.png

PERSONA

 

INTRODUCTION After a day of work, Julia returns to her home in Charlottesville and receives an overjoyed welcome from Luna, her new fluffy friend that she rescued from the local shelter after she was struck by her adorableness. Julia recently heard about pet insurance through her friend who experienced an unexpected $8,000 pet bill nightmare, but does not know much more about it. 

“I love my dog and shouldn’t have to jump through hoops and stand on my head to keep her healthy.” 

BEHAVIORS

  • Responsible pet owner

  • Worries about her pet’s health every day

  • Believes in insurance for “peace of mind”

GOALS

  • Take care of Luna the best way she can

  • Understand the value of pet insurance

  • Find a plan that she knows is right for Luna

NEEDS

  • A source of information she can trust

  • Options that fit her budget and Luna’s lifestyle 

  • Clear and straightforward information

PAINPOINTS

  • Intimidated by the insurance research process

  • Overwhelmed by too much complicated information

  • Luna has been eating less because of a tooth ache 

Screen Shot 2018-12-27 at 5.04.02 PM.png
 

PROBLEM

How might we help Julia understand the benefits of pet insurance and help her choose the pet insurance plan that will best fit her needs?

 
Screen%2BShot%2B2019-01-10%2Bat%2B10.45.07%2BPM.jpg

IDEATION

Low-fidelity paper sketches

Mid-fidelity digital wireframes

First round of high-fidelity homepage design

 
 
PA_Hero_1.png
 
PA_Hero-text.png
 
 

KEY FEATURES

 

Above Prominent banner with hero image and header/subheader text that immediately gives the user context for the site, CTA button to begin.

Below Explaining the value of pet insurance to uninformed users with custom icons and concise blurbs that are friendly yet informative.

 
PA_Wave1.png
 
Why get pet insurance?.png
 
 

PREVENTATIVE PEACE OF MIND

Pets require a lot, but you love them anyway. Prepare to cover the common conditions of your breed.

PA_Preventative.png
 
 
PA_Protection.png

PROTECT AGAINST THE UNEXPECTED

It’s a big, scary jungle out there. Defend your pet against surprise attacks and unpredictable encounters.

 
 

INVEST IN YOUR PET’S RETIREMENT

Most pets experience old-age health issues that require high medical costs. Plan now to cover bills later. 

PA_Retirement.png
 
PA_Wave2.png
 
Why use Pawlicy Advisor?.png
 
 
PA_Transparency.png

TRANSPARENCY IS THE BEST POLICY

Know the price and coverage of every insurance plans without any hidden fees or details.

 
 

BREED-SPECIFIC PLANS & INFO

Whether you have a Pomeranian puppy or the greatest of Danes, we have the best plan for your pet.

PA_Breed-specific.png
 
 

HAPPY VET, HEALTHY VET

Proud to be trusted by animal healthcare experts and the industry leaders in pet insurance providers.

 
 

KEY FEATURE Short and conversational form that is designed to be approachable rather than overwhelming. Users input information in a way that is personal to their pet.

 
 
PAWLICY.gif
 
Screen Shot 2019-01-02 at 6.46.12 PM.png
 
 
 
Just one moment.png
 
 

KEY FEATURE Global navigation that includes an outline of the site’s interior pages. Various informational pages further explain the importance of investing in pet insurance and the benefits of using Pawlicy Advisor to do so.

 
 
 
 

KEY FEATURE Responsive website design allows users to access pet insurance information and browse for insurance plans both on their desktop computers and mobile devices.

 
Amy_Kendall_Margaret_Mark_FINAL CLIENT P5 Presentation Deck.png