Spaces
by HGTV
Spaces by HGTV is a mobile app that allows home lovers to build and share their living spaces, digitally.
by HGTV
Spaces by HGTV is a mobile app that allows home lovers to build and share their living spaces, digitally.
Build and share your unique spaces.
PROCESS
RESEARCH
I began the process with an extremely vague topic: apartments. I hypothesized many problems within this space including:
home improvement
buying/selling furniture
moving in/moving out
apartment hunting
roommates
external storage
high expenses
I knew these hypothetical problems existed from personal experience, but I had to look past myself and talk to others to uncover real problems validated by real people. I used several research methods to gain a better understanding of the topic area and uncover the painpoints that “apartment users” experience, including:
user interviews
affinity mapping
competitive matrix
I interviewed 6 “apartment users” between the ages of 21 and 45 living in New York City. This is what they told me:
INTERVIEW KEY INSIGHTS
users live in a space they consider small, and say their biggest painpoint is wanting “more room” because they currently “don’t have enough space”
users value a living space that is clean and open, and admit to feeling stressed out at times when their space becomes crowded and claustrophobic
users initially find the home design process exciting, but say it can quickly become overwhelming, especially when it comes to organizing furniture
PROBLEM
A common need for a comfortable and stylish home is to have a space that is open and neatly organized, but apartments in big cities are usually small and the amount of room for a person’s belongings is limited.
User persona Gavin likes his apartment, but is struggling with the limited space in his 1 bedroom layout.
USABILITY TEST KEY INSIGHTS
users successfully completed Task 1 and Task 3 and found them to be “very easy",” but did not see any usefulness or novelty to the experience, noting that they already use applications like Instagram or Pinterest for similar functions
users successfully completed Task 2 and found it to be “somewhat easy” following a minor learning curve, while making comments about how “unexpected” and “useful” the feature is, one mentioning how they would “use this app just for this feature"
KEY TAKEAWAY
Narrow the scope of the application to primarily focus on the interactive building tool that measures the size and shape of your space to find an optimized layout for your items.
Build and share your unique spaces.
Spaces by HGTV